Our Story

Hey there, welcome to Apex Dogs! 

We're a small Aussie brand founded by Lucie, Nathan and our adventure loving boxer Hercules :)

Apex Dogs began as a solution to a problem we faced on a daily basis. Like so many dog owners, we wanted gear that was reliable, comfortable and made for real adventures. We were frustrated by the lack of quality gear made for big dog breeds on the market that had all the features we needed. So we decided to create our own!

We have spent over 2 years testing different samples, designs and suppliers until we finally came up with products that ticked all the boxes for us and we are proud of. We've poured our hearts into designing products that are not only durable and functional but also comfortable for the dogs and practical for their owners. Our mission is to have the best possible gear for dogs and their humans and we are dedicated to constantly improving and innovating our range. Customer feedback is extremely important to us! We want to have a community, not just a transaction.

Apex Dogs is all about creating the best dog gear possible to strengthen the bond between you and your dog on all your adventures together. We cant wait to see other big dog owners in our gear and to hear all their feedback!

Thank you for choosing to support our small family business.

Nathan, Lucie & Hercules

Founders 

Apex Dogs